theSSLstore Adds a Free Month to All One-Year VeriSign SSL

May 31, 2011

St. Petersburg, FL - theSSLstore.com, a top platinum partner of major SSL security certificate brands, has just added a full free 30 days to each of its VeriSign SSL certificates. This offer, which adds a value to the SSL of up to $125, is exclusive to theSSLstore. Site visitors can get to the offer by clicking on a banner at the top of the site’s homepage.

The addition of an extra month is part of the low-cost SSL security certificate superstore’s effort to become the Web’s largest and least expensive provider of VeriSign certificates. Additionally, theSSLstore is doubling the refund period on the certificates to 60 days. Creative ideas like this are what is quickly turning theSSLstore, the largest team of any VeriSign Partner, into a household name.

The 13-month certificate offer includes all versions of standard VeriSign SSL: Secure Site, Secure Site Pro, Secure Site with EV, and Secure Site Pro with EV. If you are unfamiliar with the VeriSign catalog, “Pro” is it’s term for SGC (Server Gated Cryptography), which secures the 2 to 3 percent of site visitors who otherwise would be susceptible to heightened risk. EV, or Extended Validation, is valuable marketing-wise because it adds green to the browser, showing the public that a site has successfully passed the industry’s most stringent security validation process.

“We understand VeriSign’s incentive to get people to try their product,” says The SSL Store spokesperson Kent Roberts. “VeriSign is expensive compared to the other options, but it is a far superior product. Online security and online marketing go hand in hand, so the decision on brand name is not something you hand off to a tech guy who doesn’t necessarily care about your revenue. You should want to spend a lot of money on SSL because of presentation. It’s like driving a luxury car. The VeriSign name has a huge impact on online success.

“And to be clear,” Roberts continued, “this is the same exact SSL product for the same price with an expiration date farther in the future. We want everyone who buys VeriSign to buy from us, so we’ve made it more attractive.”

Though theSSLstore does carry a number of different brands, it is promoting VeriSign as a wise investment because of the importance of SSL as a marketing tool. Since the VeriSign logo is widely trusted across the Web, its positive effect on site visitors is unique. No other SSL is seen on 93% of Fortune 500 Web sites and 97 of the world’s 100 top SSL-using banks.

Plus, all VeriSign products standardly include Seal-in-Search and Malware Scanner, resulting in a highly potent product that is incomparable to other SSL options. Essentially, VeriSign is using its deep entrenchment on the Internet to market itself and its clients in tandem; because of this, on 70 million desktops and growing, the credibility of your site is apparent to people prior to even getting to your site.

theSSLstore credits its customers for getting the company to where it is today and to allowing it to provide new and exclusive offers like this one. Dr. Greg Mulhauser, publisher of CounsellingResource.com, speaks highly of his experience with the site: “I've bought probably 15 or 20 certificates from various places over the years, and [theirs] was BY FAR the best flow, from start to finish, that I have ever experienced…. Absolutely TOP NOTCH.”

Source URL:- https://www.thesslstore.com/pressroom/thesslstore-adds-free-month-to-all-one-year-verisign-ssl.aspx

VeriSign Trust Seals: Good for Business or Waste of Money?

For many consumers, the Internet is still considered the Wild, Wild West when it comes to making purchases, making it difficult for small businesses to drive traffic to their websites. In response, small businesses to add their sites to trust seals to help the customer concerns about security and legitimacy convenience.

These seals, offered by various antivirus software makers, including VeriSign and McAfee let consumers know that a site is genuine, no transactions are safe and free of malware. 

"There is a lot of fraudulent activity on the Web these days and consumers are aware of," said Tina Hou, senior product marketing manager for trust services at Symantec, which recently was acquired by VeriSign Identity Authentication and security. "People go to Amazon.com, because they know it's a relatively safe organization. Small businesses do not have that luxury." 

The internet is flooded with scams against hackers looking for people to steal information and it seems no company is off limits, regardless of size. Large companies have recently been the subject of attacks, but as a security breach happens to a small business, restoring trust is almost impossible. Many small businesses do not have the resources to public relations campaigns to launch and establish customer service helps the consumer. 

Trust not only seals a level of comfort to consumers online, but some also have a scan company website daily to identify any malware. 

RELATED LINKS do not Fall for these common mistakes IT when it comes to IT security, Offense Saves Companies "When people come to the site to see the seals and they know the site is a secure site to transact or leaves," said Hou. VeriSign's seal, Hou said that was viewed more than 650 million times a day and a small business will cost $ 299 per year. The stamp is also evident in search results on Google (NASDAQ: GOOG), Yahoo (NASDAQ: YHOO) Bing and some comparison shopping before Web surfers click on links. 

According to Hou, which VeriSign Trust Seal has the added benefit of preventing a small company on a blacklist on Google by catching all malware early. Google scans periodically all tags sites for malware and found websites to host malicious software, forcing users to click through a warning to the site - a devastating blow to a small business. 

Small businesses can choose from a variety of trust seals, including one from the Better Business Bureau and VeriSign has an SSL certificate that consumers know that a site is legitimate, and transactions. Regardless of the type, advises small businesses to keep the seal clearly visible on their websites and in any place that requires customer interaction, such as providing payment information. 

Do they work? 

Trust Seals give small businesses increased credibility, but does it translate into tangible results? According to Hou, Symantec introduced a number of studies with users of the VeriSign Seal and found that sites with a seal 25% increase in traffic on average saw.

According Cazoodle, which search engines is to shop, holiday homes and apartments, has seen an increase of 9.36% on the through traffic in the last eight months for companies whose results include the VeriSign seal.
"Trust is very important these days especially in relation to small businesses," says Hou.


Read more: http://smallbusiness.foxbusiness.com/technology-web/2011/05/27/trust-seals-good-business-waste-money/