Use SSL Security to Show that you Care about your Customer’s Data

Being an online business entrepreneur it is your duty to explore methods that would decrease customer purchase costs, enhance customer loyalty and try to achieve the maximum conversion ratio. The aspect of trust and a feeling of security in your website is something that distinguishes a casual visitor and a prospective buyer. The following information describes various methods of making the customers aware about the efforts you’ve been implementing to keep their information secure; hence establish a bond of trust with you and your business.

Activating the padlock for your website using SSL Certificate

As most of the readers might be aware, an SSL Certificate functions on a server-to-browser security technology. Upon installation of SSL over a server, you enhance the capability of the server to use the certificate. Basic pointers such as a padlock and a URL containing ‘https://’ instead of the usual ‘http://’, enables the user to build a factor of trust in your site. The padlock resembles the fact that various information such as personal, credit card, password etc. is transmitted from the browser via a secure encrypted channel to your server. Hence ensuring a safe transfer of information which despite of any interception cannot be read by anyone, therefore retaining the confidentiality through-out the process.

Secure Site Seal to Earn further Trust

In-addition to the above mentioned pointers, it is recommended to add a Site Seal to the pages of the website. The Seal holds the information about your business and can be accessed by clicking it, this is further known to build more trust in the eyes of the customer.

It is observed that the users of browsing your website tend to get converted as a customer than compared to a site that does not show it. It is a good practice to portray simple info. about the way you secure customer’s data and writing a simple statement referring to the SSL you’ve used on your website which can be verified by viewing the padlock and ‘https://’ in the website URL.

Using SSL on Multiple Pages of the Website

It is a wiser decision of using SSL for multiple pages of the website where you expect the customer to submit an information instead of only adding it to the page that accepts credit card details. Rather every page the sends or receives information should be secured using the SSL Certificate.

Opting for an EV SSL to Enhance the Factor of Trust

EV SSL also known as the Extended Validation SSL is considered as an enhanced method of earning trust and achieving better security. Installing this certificate would not only display a pad-lock and show https:// but would also turn the web browsers address bar as green (of course, the browser needs to be EV enabled). This can help you build a reputation about your business as an investor in latest security technologies to help secure customer’s data. This can help you achieve a better conversion rate as the new generation customer’s would trust such technologies and feel an aspect of safety about their data.

Keeping the Software and Applications installed on your web server, Updated

This isn’t a factor of displaying your efforts taken to secure the customer data, but actually safeguarding it from potential thefts and hacks. Despite the kind of platform used, there has been an increasing threat over the web; any vulnerability might prove to be fatal unless it is rectified before-hand. Moreover, complexities tend to increase between the server and browser communications. Any vulnerability may tend to get compromised without your knowledge; hence it is logical to have an updated version of software and applications with latest security patches installed over the server.

Laying down an Effective Password Policy for the FTP and Control Panel usage

Laying an effective password policy for the usage of Control Panel, FTP and different tools installed on the server can help you achieve a great deal of security hence enabling your customers a safer experience with using your services.

Source URL:-http://blog.eukhost.com/webhosting/use-ssl-security-to-show-that-you-care-about-your-customers-data/

GlobalSign EV SSL Certificates Secure Leading World Wide Brands

FOR IMMEDIATE RELEASE

(Free-Press-Release.com) August 16, 2011 –

GlobalSign Ltd (www.globalsign.com), one of the longest established Certification Authorities (CA) and specialists in SSL Certificate security, has today announced that the range of companies choosing to adopt its Extended Validation (EV) SSL technology has expanded across numerous business sectors and continents within the last year. Increasing numbers of organizations with an online presence have realized the need to fully secure their websites, online transactions, web mail and other next generation online services using the strongest and most trusted level of SSL available in today’s market and EV SSL enables them to do exactly this, increasing customer trust and confidence leading to increased website visitor to consumer conversion rates.

During 2009 GlobalSign saw a dramatic uptake in the number of organizations large and small, switching to EV SSL. Companies including The City Bank Limited in Bangladesh, Zurich in China, METRO in Singapore, Virgin in the UK and Taylor University and BCS Engineering in the US, are some of the latest brands to benefit from GlobalSign Extended Validation (EV) SSL technology. EV SSL shows consumers that these organizations are firm in their commitment to online security and results in building higher levels of trust and confidence, which is a clear business differentiator during times of increasing competitiveness within today’s online markets.

EV SSL, perhaps the most significant advancement in how consumers view and understand security on the web, was more traditionally associated with the financial services sector. Companies across industries including health, governmental and educational have now adopted the EV solution to comply with the various security and confidentiality regulations specific to their industry.

Activating the Green Address Bar in the current generation of browsers such as IE7 & 8, Firefox, Opera, Google Chrome and Safari and clearly displaying advanced security and identity information, provides a clear visual assurance to consumers that the organization operating the website is legitimate. In a time of heightened phishing attacks, online fraud and identity theft, the adoption of EV SSL has become more widespread and sought after than ever before, as all types of organisations operating on the world wide web see the need to elevate their site image, protect their brand from copy cat websites and protect their customers’ accounts from phishing attacks whilst also increasing their web sales.

“As a world wide player in the SSL market, with a strong presence in the UK, EU, US and Asia, GlobalSign are delighted to see an ever growing number of websites upgrading to EV SSL across numerous business sectors,” said Paul Tourret, Managing Director, GlobalSign. “EV SSL Certificates are issued by publicly trusted Certification Authorities under much stricter guidelines than standard SSL. Companies adopting this standard of security are clearly illustrating their commitment to their website visitors and we are happy to be able to help such companies lead the way in protecting their brands online and their customers.”

WebTrust compliant for eight consecutive years and also recently awarded with the new WebTrust for EV accreditation, GlobalSign is highly focused on providing organizations with the strongest SSL security in the market. By offering a simplified, competitively priced, feature packed range of SSL, with free inclusion of Server Gated Cryptography (strong security), and promotional 3 for 1 server licensing, GlobalSign makes the strongest levels of SSL accessible to all online retailers, from small and medium enterprises to larger household brands. Organizations with existing non-EV SSL Certificates can easily upgrade to GlobalSign’s EV SSL and benefit from multi-year savings and promotional pricing.

For more information on EV SSL and to see the GlobalSign Extended SSL Certificate in operation please visit https://ev.globalsign.com

About EV SSL Certificates

The criteria for issuing EV Certificates (the EV Certificate Guidelines) are produced by the CA/Browser Forum, an organisation whose members include leading Certification Authorities and browser vendors, as well as representatives from the legal and audit sectors.

Source URL:-http://www.free-press-release.com/news-globalsign-ev-ssl-certificates-secure-leading-world-wide-brands-1313550098.html